According to Wikipedia, strategy is: a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked. How…
Google recently released a new kind of visual search result called Instant Previews. Instant Previews are a small snapshot of the webpage Google is returning in it’s results. Here is an example of the AttorneySync website as seen through Instant Preview in the search results: According to Google, they’ve found…
As you may have heard, Google recently implemented what has been referred to as a “tectonic change”. The change, known as Place Search, has significantly altered the way the search engine serves up local results. While the change has several implications on law firm web strategy, one of the more…
Great information from Dan Ross over on Bagel Tuesday on living in a content-centric world: All this requires a new way of thinking about your online presence: It’s all about creating and distributing content. So the first step to a successful social media strategy is creating an engine of timely,…
The recent changes Google made to its search results, incorporating Google Places, represents a huge shift in strategy for law firms marketing online. Your overall web strategy should now include traditional optimization for the search engines as well as local optimization efforts. Our friends over at SEOmoz have created an…
Whether it’s for help with their injury legal matters or advice on estate planning issues, people are turning to the web to find local law firms. When people begin searching for local businesses in their area, they tend to do multiple searches. They might search for a list of law…
In Technology and Ethics: Online Marketing and Networking, GPSolo Magazine October/November 2010, JD Supra Founder Aviva Cuyler, presents some excellent ethical considerations for legal professionals using online marketing tools and strategies. Search, social media, content publishing, open discussion forums…each is an opportunity to grow your reputation and practice in th…
Marketing your law firm’s professional reputation online must include careful considerations on professional ethics. Unethical, distasteful, and misleading representations of your law firm online are both bad for business and risky in terms of your standing with your state bar. Recently, the American Bar Association released a formal opinion on…
Developing a keyword strategy for your law firm should take into consideration the following factors: Volume Competition Relevance Conversion Volume This is the number of users that are searching for a particular keyword, Generally speaking, keywords with higher search volume are more competitive. Identifying keyword search volume can be accomplished…
Welcome to our law firm web strategy blog. Since we advocate that our clients’ legal blogs have “purpose” it’s only fair that we spend a moment to outline our intentions for this blog. Our intention in publishing this blog is to provide legal professionals with advanced web marketing strategy. While…