A component of any well developed law firm internet strategy should include the production and syndication of practice specific, professionally written content. Posting content directly to your website or blog should serve as the foundation of your strategy. However, taking advantage of syndication networks such as JD Supra, Avvo, or…
Once you have brainstormed a list of relevant keywords and prioritized them by search volume and competition, the next step is getting these keywords onto your web properties. This is referred to as “on-page optimization” and is part of the signaling that tells search engines like Google what your web…
Web marketing has become a much more decentralized process. It used to be that your online presence would consist of a static website and nothing more. The goal was to drive visitors to your website where they would be converted into leads. However, the process and strategy is changing. As…
I first came across the term inbound marketing from our friends over at HubSpot. Inbound marketing is essentially the process of getting found by people that are searching for your services. This is in contrast to outbound marketing which is blasting your message out to the masses in hopes of…
As you may have heard, links to your website are like votes for your website in search engines. And as you almost might know, not all links are created equal. So how do you get more quality links to your website? The first step is to prioritize link targets. Prioritizing…
As Jeff discussed over at AttorneySync’s lawyer marketing blog, a recent embarrassment for Google has prompted an algorithm change that may have consequences to your law firm’s local positions and your local web strategy. On Mihmorandum, David Mihm talks about how this incident may impact Google’s use of reviews in…
Search engines have completely changed how we research, learn, collaborate, and find things online. According to the local search experts at GetListed.org: Today there are well over 10 billion unique searches done each month, and that’s just in the United States! Of those searches, 40% of queries have Local intent…
Any law firm SEO campaign should be measured in a number of different ways. Rather than simply focusing on your ranking for a particular keyword, you should understand how those rankings are producing targeted traffic. How that traffic is converting into leads and finally how many of those leads are…
As reported by Natalie Waddell in Save your money. Claim your own Facebook Place: Five hundred dollars to have a third-party consultant claim your Facebook Place on your behalf because it is “complicated to do if you don’t have experience”?! Give me a break. This is absolutely outrageous; but true.…
Writing content for your law firm’s website requires a different approach than most other mediums. The content needs to be informative and helpful. However, you are faced with the unenviable task of explaining, in layman’s terms, very complex subjects while at the same time facing the fleeting attention of your…