Whether you are investing or growing crops, diversifying your assets can insulate you from risk and help you expand your enterprise. The same is true for your web strategy, especially your web content. Here are a couple aspects to your web strategy that you should focus on making more diverse:
Diversify Traffic Sources
Diversifying the sources from which you get traffic to your web properties is critical to long-term success online. While search engines can be an excellent source of traffic (and will likely dominate your search traffic source share), relying too heavily on search engines will make you extremely vulnerable to changes in the search algorithm. Such reliance will also cause you to miss out on a lot of other relevant web traffic.
Diversify Link Sources
Getting more quality links from a more diverse cross-section of root linking domains is a very strong signal to Google. Relying to heavily on a couple sources of links, is really a losing web strategy. In fact, each new link you get from the same domain is likely to have a diminishing return. Therefore, you need to be constantly on the lookout for new link sources that will diversify your backlink profile.
Diversify Your Web Content
When you think of online content, you probably think of words. Don’t worry most people do. However, there is a vast variety of online content that isn’t pure text. As important as words are to your web strategy, you simply can’t ignore these other types of web content. Diversifying your web content will make your site more interesting which will attract new visitors, social shares, and or course, links. All of which are critical to have success on the web.
So the next time that you are thinking about how much traffic you’re getting from search engines, or trying to get another link from a site that you already have 100 links from, or sit down to write another blog post, article, or boring new page of written content, think about how you can diversify your web strategy.