I first came across the term inbound marketing from our friends over at HubSpot. Inbound marketing is essentially the process of getting found by people that are searching for your services. This is in contrast to outbound marketing which is blasting your message out to the masses in hopes of…
As Jeff discussed over at AttorneySync’s lawyer marketing blog, a recent embarrassment for Google has prompted an algorithm change that may have consequences to your law firm’s local positions and your local web strategy. On Mihmorandum, David Mihm talks about how this incident may impact Google’s use of reviews in…
Writing content for your law firm’s website requires a different approach than most other mediums. The content needs to be informative and helpful. However, you are faced with the unenviable task of explaining, in layman’s terms, very complex subjects while at the same time facing the fleeting attention of your…
According to Wikipedia, strategy is: a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked. How…