The concepts of search engine optimization are new to many in the legal profession. There is a lot of misinformation out there as well as unreasonable expectations and promises regarding law firm SEO and how it works. What follows are 5 things you should know about law firm SEO: It…
Part of our jobs as web marketing consultants for law firms is to stay abreast of the changes that happen in our industry. In fact, what I believe separates the men from the boys is the ability for a company to understand not only how to leverage results with the…
RSS feeds are a great way to keep up with news and topics related to your specific legal niche. I use my RSS feed as a way to centralize the blogs and content I want to stay up to date with, discover ideas for blog posts, follow the conversations in…
Whether you are investing or growing crops, diversifying your assets can insulate you from risk and help you expand your enterprise. The same is true for your web strategy, especially your web content. Here are a couple aspects to your web strategy that you should focus on making more diverse:…
It’s no surprise that getting to the top 3 spots of Google can help increase the traffic to your firm’s website. However, a new study shows just how dramatic the difference in click-throughs is among the different positions on the first page. According to the study: Websites ranked number one…
Here at AttorneySync, we are big fans of WordPress. We often recommend WordPress for lawyers looking to setup a new website and/or blog for a firm. Recently, a firm located in Russia, but serving clients internationally, asked us for assistance with setting up a basic wordpress site. One of the…
Google announced yesterday the release of the +1 button in search results. According to the official announcement: Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to…
I have had a number of lawyers recently ask me how to automatically post their blog articles onto the law firm’s Facebook page. While there are a number of Facebook applications that will pull in RSS feeds, most of these appear in their own section of the Facebook page. Not…
A component of any well developed law firm internet strategy should include the production and syndication of practice specific, professionally written content. Posting content directly to your website or blog should serve as the foundation of your strategy. However, taking advantage of syndication networks such as JD Supra, Avvo, or…
Web marketing has become a much more decentralized process. It used to be that your online presence would consist of a static website and nothing more. The goal was to drive visitors to your website where they would be converted into leads. However, the process and strategy is changing. As…