One of the most difficult tasks in legal internet marketing is motivating and showing attorneys how to write their firm’s blog. I have decided to create a recipe for blogging success. Step 1: Know your audience. Understand that each blog that you create has a target audience. Do some research…
I spoke with a number of lawyers over the last several weeks that came to our agency in search of law firm SEO services……..at least that’s what they thought they wanted. Really what they were looking for was more business through the internet. The particulars of which strategy they should…
I talk with lawyers everyday that have websites they need help marketing. They want their websites to bring in more traffic, more leads, and more clients. When I ask how often they are updating their sites and what type of content they are producing, the other end of the line…
My wife and I moved at the beginning of September to another apartment in the city. We had a few issues with the previous landlord and our security deposit. The situation escalated to the point that I needed to speak with a landlord/tenant attorney. I have 3 different friends living…
My colleague, Gyi Tsakalakis, recently put together this excellent 17 page, guide on organic web strategy for law firms. Organic web strategy for lawyers from Gyi Tsakalakis
We have short attention spans these days. Especially in marketing. Everyone wants to be on the bleeding edge of the next big thing (yes even some lawyers). Social media has been talked and written about incessantly, from Facebook to Twitter to Google+. When it comes to digital marketing channels, social…
Google recently announced the launch of Google Related. Now with Google Related, a new Chrome Extension and Google Toolbar feature, you’ll automatically see interesting content relevant to what’s on the page you’re viewing, right where you’re viewing it. Here is a video that describes the new tool in more detail:…
Google News recently became more social by releasing Google News Badges. According to the update: “The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze,…
Google recently revamped the layout and look of their Places pages. They made a number of changes including removal of the review snippets from 3rd party sites, an aesthetic redesign for a cleaner look, more prominent call to action buttons, and removal of “More About This Place” results which gave…
Inbound legal marketing is marketing that is focused on getting found by customers. It is the art of “pulling” customers to you rather than “pushing” your message out to them through interruption-style advertising. No one does a better job of explaining the philosophy and practice of inbound marketing than Hubspot,…