Part of our jobs as web marketing consultants for law firms is to stay abreast of the changes that happen in our industry. In fact, what I believe separates the men from the boys is the ability for a company to understand not only how to leverage results with the…
Whether you are investing or growing crops, diversifying your assets can insulate you from risk and help you expand your enterprise. The same is true for your web strategy, especially your web content. Here are a couple aspects to your web strategy that you should focus on making more diverse:…
It’s no surprise that getting to the top 3 spots of Google can help increase the traffic to your firm’s website. However, a new study shows just how dramatic the difference in click-throughs is among the different positions on the first page. According to the study: Websites ranked number one…
Here at AttorneySync, we are big fans of WordPress. We often recommend WordPress for lawyers looking to setup a new website and/or blog for a firm. Recently, a firm located in Russia, but serving clients internationally, asked us for assistance with setting up a basic wordpress site. One of the…
Google announced yesterday the release of the +1 button in search results. According to the official announcement: Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to…
I have had a number of lawyers recently ask me how to automatically post their blog articles onto the law firm’s Facebook page. While there are a number of Facebook applications that will pull in RSS feeds, most of these appear in their own section of the Facebook page. Not…
A component of any well developed law firm internet strategy should include the production and syndication of practice specific, professionally written content. Posting content directly to your website or blog should serve as the foundation of your strategy. However, taking advantage of syndication networks such as JD Supra, Avvo, or…
Once you have brainstormed a list of relevant keywords and prioritized them by search volume and competition, the next step is getting these keywords onto your web properties. This is referred to as “on-page optimization” and is part of the signaling that tells search engines like Google what your web…
As Jeff discussed over at AttorneySync’s lawyer marketing blog, a recent embarrassment for Google has prompted an algorithm change that may have consequences to your law firm’s local positions and your local web strategy. On Mihmorandum, David Mihm talks about how this incident may impact Google’s use of reviews in…
Any law firm SEO campaign should be measured in a number of different ways. Rather than simply focusing on your ranking for a particular keyword, you should understand how those rankings are producing targeted traffic. How that traffic is converting into leads and finally how many of those leads are…