Google recently announced the launch of Google Related. Now with Google Related, a new Chrome Extension and Google Toolbar feature, you’ll automatically see interesting content relevant to what’s on the page you’re viewing, right where you’re viewing it. Here is a video that describes the new tool in more detail:…
Google recently revamped the layout and look of their Places pages. They made a number of changes including removal of the review snippets from 3rd party sites, an aesthetic redesign for a cleaner look, more prominent call to action buttons, and removal of “More About This Place” results which gave…
There was a time, before October of 2010, that a law firm might have outsourced their “Google Maps Optimization” to one company and the “traditional SEO” to another. Some of you might be thinking, “I still have two different companies working on my Google Maps and SEO”. This shouldn’t be…
If you have spent anytime building your professional reputation online, you have probably come across information about local search marketing. And if you have read anything worth its salt on local search marketing, you probably should have read something about business citations. But how and where should you get these…
As Jeff discussed over at AttorneySync’s lawyer marketing blog, a recent embarrassment for Google has prompted an algorithm change that may have consequences to your law firm’s local positions and your local web strategy. On Mihmorandum, David Mihm talks about how this incident may impact Google’s use of reviews in…
Search engines have completely changed how we research, learn, collaborate, and find things online. According to the local search experts at GetListed.org: Today there are well over 10 billion unique searches done each month, and that’s just in the United States! Of those searches, 40% of queries have Local intent…
As reported by Natalie Waddell in Save your money. Claim your own Facebook Place: Five hundred dollars to have a third-party consultant claim your Facebook Place on your behalf because it is “complicated to do if you don’t have experience”?! Give me a break. This is absolutely outrageous; but true.…
According to Wikipedia, strategy is: a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked. How…
As you may have heard, Google recently implemented what has been referred to as a “tectonic change”. The change, known as Place Search, has significantly altered the way the search engine serves up local results. While the change has several implications on law firm web strategy, one of the more…
The recent changes Google made to its search results, incorporating Google Places, represents a huge shift in strategy for law firms marketing online. Your overall web strategy should now include traditional optimization for the search engines as well as local optimization efforts. Our friends over at SEOmoz have created an…