It’s no surprise that getting to the top 3 spots of Google can help increase the traffic to your firm’s website. However, a new study shows just how dramatic the difference in click-throughs is among the different positions on the first page. According to the study: Websites ranked number one…
Any law firm SEO campaign should be measured in a number of different ways. Rather than simply focusing on your ranking for a particular keyword, you should understand how those rankings are producing targeted traffic. How that traffic is converting into leads and finally how many of those leads are…
Developing a keyword strategy for your law firm should take into consideration the following factors: Volume Competition Relevance Conversion Volume This is the number of users that are searching for a particular keyword, Generally speaking, keywords with higher search volume are more competitive. Identifying keyword search volume can be accomplished…