One of the most difficult tasks in legal internet marketing is motivating and showing attorneys how to write their firm’s blog. I have decided to create a recipe for blogging success. Step 1: Know your audience. Understand that each blog that you create has a target audience. Do some research…
I spoke with a number of lawyers over the last several weeks that came to our agency in search of law firm SEO services……..at least that’s what they thought they wanted. Really what they were looking for was more business through the internet. The particulars of which strategy they should…
I talk with lawyers everyday that have websites they need help marketing. They want their websites to bring in more traffic, more leads, and more clients. When I ask how often they are updating their sites and what type of content they are producing, the other end of the line…
Google News recently became more social by releasing Google News Badges. According to the update: “The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze,…
Inbound legal marketing is marketing that is focused on getting found by customers. It is the art of “pulling” customers to you rather than “pushing” your message out to them through interruption-style advertising. No one does a better job of explaining the philosophy and practice of inbound marketing than Hubspot,…
Part of our jobs as web marketing consultants for law firms is to stay abreast of the changes that happen in our industry. In fact, what I believe separates the men from the boys is the ability for a company to understand not only how to leverage results with the…
RSS feeds are a great way to keep up with news and topics related to your specific legal niche. I use my RSS feed as a way to centralize the blogs and content I want to stay up to date with, discover ideas for blog posts, follow the conversations in…
It’s no surprise that getting to the top 3 spots of Google can help increase the traffic to your firm’s website. However, a new study shows just how dramatic the difference in click-throughs is among the different positions on the first page. According to the study: Websites ranked number one…
I have had a number of lawyers recently ask me how to automatically post their blog articles onto the law firm’s Facebook page. While there are a number of Facebook applications that will pull in RSS feeds, most of these appear in their own section of the Facebook page. Not…
A component of any well developed law firm internet strategy should include the production and syndication of practice specific, professionally written content. Posting content directly to your website or blog should serve as the foundation of your strategy. However, taking advantage of syndication networks such as JD Supra, Avvo, or…